MohammedAli_LuxuryWatch_SCQA_Portfolio.pdf

🕰️ Luxury Watch Market-Entry Deck – India & Dubai

Type: PowerPoint Storytelling Project | Focus: Market Selection & Go-to-Market Strategy

Links: View PDF Deck

🧩 Project Overview

This 8-slide SCQA (Situation-Complication-Question-Answer) deck sizes India & Dubai’s CHF 1.5 B Swiss-watch opportunity, highlights Covid-19 disruption, and lays out a 12-month direct-to-consumer launch roadmap.

It fuses cleaned export data, competitive intelligence and consulting-style narrative to show how a Swiss newcomer can secure ≈ CHF 15 M in new sales inside three years.

📌 Key Visuals & Insights

• Dual-engine trend line: India’s +83 % rebound vs. Dubai’s steady scale (2019-24), with 2020 Covid dip annotation
• 12-month roadmap: Phased launch actions, CAC < 15 %-ASP & NPS > 60 KPI targets, risk-mitigation footer

🛠️ Tools & Techniques Used

• Excel + SQL – cleaned FH export CSVs, calculated CAGR & YoY deltas
• PowerPoint – applied Pyramid Principle, SCQA structure, reader’s-map footer

💡 Business Value

This deck enables executives to:

• Prioritise India & Dubai with data-backed confidence, avoiding costly scatter-shot expansion